If you want to rank on Google, you need backlinks — but what exactly are they?
Let’s break it down.
What Are Backlinks?
A backlink is a hyperlink on another website that links back to your site.
Example:
If a blog links to marknesthub.com/blog-seo-checklist, that’s a backlink.
Why Are Backlinks Important?
- Improve domain authority
- Boost Google rankings
- Bring referral traffic
- Build brand trust
Google uses backlinks as a major ranking factor.
Types of Backlinks
- DoFollow: Pass SEO juice
- NoFollow: Don’t pass SEO juice, but still useful
How to Get Backlinks (the Right Way)
- Guest posting on relevant blogs
- Create valuable content people want to link to
- Use infographics, stats, or original research.
- Engage in niche communities and forums
What to Avoid
- Buying shady backlinks
- Using link farms or PBNs
- Spammy blog comments
Backlinks take time — focus on quality over quantity.