Starting with SEO? You don’t need to spend a fortune. Here are 10 amazing free tools to get you started.
Also read our Beginner’s Guide to SEO to understand how SEO really works before using these tools
1. Google Search Console
Track how your site performs in search, submit sitemaps, and fix indexing issues.
2. Google Keyword Planner
Free keyword ideas from Google Ads — great for finding search terms.
3. Google Analytics
Understand your website traffic: where visitors come from, what they do.
4. Ubersuggest
Keyword suggestions, domain overview, and content ideas.
5. Ahrefs Webmaster Tools
Free version of Ahrefs gives you site audits and backlink insights.
6. Screaming Frog (Free up to 500 URLs)
Find broken links, audit metadata, and crawl like a search engine.
7. Yoast SEO / Rank Math (WordPress Plugins)
On-page SEO guidance, XML sitemap creation, and content scoring.
8. MozBar
SEO toolbar with domain authority, link metrics, and page insights.
9. AnswerThePublic
Find what people are asking about your niche. Great for blog ideas.
10. Google Trends
See trending searches and seasonal interest in topics.
These tools are beginner-friendly and 100% free. Start small, test consistently, and grow your SEO skills over time.
