Difference Between DoFollow and NoFollow Links (2025 Guide)

If you’re learning SEO, you’ve heard of DoFollow and NoFollow links. But what’s the difference?

Let’s clarify.

What Is a DoFollow Link?

A DoFollow link tells search engines to follow and pass authority (link juice) to the linked site.

Example:
“`html
<a href=”https://marknesthub.com“>Visit us</a>

This improves your SEO if someone links to you using DoFollow.

 

What Is a NoFollow Link?

A NoFollow link tells search engines not to pass SEO value.

Example:

<a href=”https://marknesthub.com” rel=”nofollow”>Visit us</a>

Still valuable for:

  • Referral traffic

  • Brand exposure

  • Indexing diversity

When Should You Use Each?

Use CaseDoFollowNoFollow
Guest postsyesNo
Paid or sponsored postsNoYes
Social media or commentsNoYes
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